Why Mobile Marketing, why?

The development of mobile marketing is something marketers should not ignore. Mobile marketing will turn out to be the most effective way of reaching marketer's target audience. I  am certain that mothers can attest to this claim. The children of today including their modern parents are so clued to their mobile phones like there is no one else in this world but them and their mobiles. Marketers who will leverage on this habit will be sure of meeting their marketing.

Research has found that these days we spend almost half of our time daily on our mobile phones. I can further elucidate on this fact by saying that of all the time we spend on our mobile phones, plus minus 90% is online. This gives strategists a different angle on how to formulate their strategies. Albeit, one should bear in mind that there is no better marketing strategy than an integrated marketing strategy.

 

Although people may be spending most of their time on  social networks and mobile phones, they haven't really given up on traditional media and other platforms where marketers used to reach them. Therefore, marketers are required to have a knack for allocating all their marketing efforts in a relatively scrupulous manner on their integrated marketing strategies.